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Blind Box Second hand Transactions: Valuation Methodology for Hidden Items
1、 The blind box economy and the current situation of the second-hand market
Industry scale: By 2025, the blind box market in China will exceed 60 billion yuan, and the annual transaction volume of second-hand trading platforms (such as Xianyu and Dewu) will increase by 240%;
Core pain point: Hidden items (probability 0.5% -2%) generate premiums due to scarcity, but lack a standardized valuation system.
2、 Hidden valuation 3D model
Basic dimensions:
Circulation: Limited edition models can have a premium of up to 20 times the original price (such as the Bubble Mart Labubu Diamond Edition);
Product classification: brand new and unopened (premium 150%)>minor defects (premium 80%)>obvious signs of use (premium 30%).
Dynamic dimension:
IP popularity: Disney co branded products experience price fluctuations of over 300% during movie releases;
Community hype: Platforms such as Xiaohongshu “unboxing mysteries” push up the valuation of specific products.